You Want a Bigger Logo? You Can’t Handle a Bigger Logo!: A Few Good Creative Men
Creative Director Jack Nicholson dresses down Account Manager Tom Cruise. “I write ads, or people die.”
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.
3 Responses to "You Want a Bigger Logo? You Can’t Handle a Bigger Logo!: A Few Good Creative Men"
May 27, 2010
OMG, is that funny! Plus the benefit of dreamily watching a young, slim, wide-eyed Tom Cruise. Pure poetry
May 30, 2010
If I had a dime for every time someone said “Can you make my logo bigger?” It doesn’t matter what size it started as; they always want it bigger.
“Also, can you add a picture of my dog to my website?”
“But your business has nothing to do with dogs or pets or animals. We should focus on the message.”
“But people love dogs! Just put it up!”
and…
“Also, I want you to take off the address.”
“But how will people find your business?”
“They will have to call. I don’t want people to stalk me.”
Seriously. This is what happens when all your clients are small business owners over 50.
June 4, 2010
This was such a fun video to watch and share around Memorial day. The people in my life who make the results just seemed to need a hat tip from those who bravely report the results…via Powerpoint.
Side note: Some Airforce engineers I know started a gag “Powerpoint achievement ribbon” to recognize heroic service to the Force through better slide design.