Bad Airport Ad #536: Welcome to Florida, Conserve Our Water
The promise of extensive water conservation is how this public agency welcomes visitors to Florida.
This completely wasted public-service ad lacks any sign of investment in creative or execution. And that’s too bad, because, in the age of green-washing, a value proposition can be made for sustainability. But this ad doesn’t answer the basic question: “Why should this matter to me?”
Tune in Monday for an example of an excellent airport PSA, recommended by the “always 0n” Jo Myers Drahos.
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1 Response to "Bad Airport Ad #536: Welcome to Florida, Conserve Our Water"
December 2, 2015
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