January 21st 2017
Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver. Here are some tips from from the front lines of digital consulting on creating alignment for change.
January 20th 2017
The asterisk hangs unspoken above the rest of language. Hiding truth in contracts, tainting sports statistics by its appearance and warning that your mileage my vary. This is a not that serious case for innovation leaders to be more like the asterisk than the capital T.
January 4th 2017
As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.