June 23rd 2015
Friday, the Wall Street Journal rushed to suggest that the Charleston Shooting wasn’t really about race. No, instead, in a year where the sign “Black Lives Matter” has been everywhere, the Journal suggested this shows how far we’ve come. We’re at a moment of change – and my first change is to fire my newspaper which seems to be offering the rejoinder for inaction.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.