More hours of sleep could be better for your career than extra work
August 27th 2014
Working harder can only get you so far. Recent brain research explains why sleep is so vital, and why being well-rested just may be back in style.
August 2014
Admiral McRaven to Become Chancellor of U Texas System at Record Salary
August 21st 2014
Admiral William McRaven, head of the U.S. Special Operations Command, will be the next chancellor of the University of Texas System – and earn a record salary.
We’re Not Digital Marketers, We Market In a Digital World
August 19th 2014
Live from Boston – I’m posting just some of the highlights from the first day of Scott Brinker’s Marketing Tech Conference. Get the latest from Scott Brinker, Laura McLellan, Mayur Gupta and Paul Roetzer.
Hapless Airport Advertising Reaches New Heights with Boston’s Convention and Visitors Bureau
August 1st 2014
Boston, a city based on on imagination should be fun to promote. Rather than swinging for the stands, my local CVB has made a perplexing bunt of an advertisement now appearing at Boston’s Logan Airport.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.