July 21st 2013
Will you be in Boston Wednesday, August 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s Connector series at the NERD Center in Cambridge. Dan is an acquisition marketing genius, and I’m fortunate to be co-moderating this event with him.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.