June 10th 2012
The Brand Whose Customers Tell the Best Stories Wins – increasingly what brands say about themselves carries less influence than their customers. Come join me for a webinar that helps marketers think beyond awareness to earning preference and referrals by putting everything you do inside the frame of customer experience.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.