February 2012

Two-Minute Video: Customer Experience Marketing & The Single Pane of Glass

February 27th 2012

Need to integrate the constantly growing number of digital marketing channels? Start with the Customer Experience. Here’s a nice two minute video by Web Innovation Nopw on an idea I spoke on about Customer Experience at the Online Marketing Summit in San Diego. Take a look.

Roundtables vs. Conferences — Join Us for a Drink In NYC

February 23rd 2012

Hello from New York, where I’ll be helping to moderate three roundtable discussions on mobile commerce at E-Consultancy’s Digital Cream Event. If you’re in the city, come join the after party, or check the post to see how roundtables beat conferences for collaboration.

Rick Santorum Has a Dirty Problem with SEO, and He’s Made it Worse

February 15th 2012

The gay rights protest site “Spreading Santorum” now eclipses the official Santorum campaign site on the major search engines. Its a text book case bad SEO decisions, and the power of offensive though apparently resonate free speech.

Do Less, Win More: Digital Strategy Is What *Not* to Do

February 13th 2012

The smart crowd’s fixation on the next big thing, and managers’ fear of picking just one shot and saying no to the rest, creates a failure loop. After all, betting on all the roulette squares guarantees long-term losses.

Customer Experience Marketing: The Advantage of Preference

February 7th 2012

Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.

On The Road Today: Check Out Mobile Marketing Boot Camp at OMS12

February 6th 2012

Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!

Breaking: Microsoft Guts Its Marketing Approach in Major Layoff

February 2nd 2012

In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.