September 30th 2011
Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.
September 28th 2011
Get the update on my missing car, plans to return to London for more digital future, and a digital marketer on horseback.
September 25th 2011
Digital technology continues to disrupt markets, creating disproportionately profitable opportunities for firms that are able to reorganize around them. Today I taught an intro. version of my half day class in modeling business change, and I’ve posted the deck and a worksheet for download.
September 25th 2011
Thank you to the Podcamp Boston 6 participants who joined in yesterday’s presentation and discussion about fixing the predictable things that hold digital innovation back. If you were unable to join us, this should give you a flavor of what became a pretty fun session.
September 21st 2011
The John Barranco I knew was a scary, mean, egotistical, opportunistic, visionary but selfish man. He was insightful, manipulative, and too often stupid with range. And along the way he may have made off with 30 million dollars intended for disabled kids.
September 20th 2011
Its that time again – here’s my quick take on this year’s Podcamp Boston schedule, and why you might want to get in on it if you’re in the area.
September 19th 2011
Absent its DVD by mail business, Hollywood now holds the fate of Netflix in its hands. Will it say “Deal” or “No Deal”?
September 12th 2011
Today’s the first day of FutureM, the week-long conference on the Future of Marketing, taking place here in Boston. Here’s my take on the day, and where I’ll be. If you’re around, come say hi.
September 10th 2011
Sometimes not talking too much about something important is the best way to honor it. So, join me in taking off your work hat, and watch a few postcards from animators. See you next week.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.