June 15th 2011
Imaging writing a blog like this about the Future of Digital Marketing, and then discovering that hundreds of the best brand marketers in Europe are getting together for a conference with that exact title. So, this week I’m in London visiting with agencies and brands about the future of their digital businesses. Thanks to everyone […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.