Viral, Sort of Funny, Personal Injury Lawyer Advertising
If you’re a personal injury lawyer in New York City, how do you cut through the clutter of competition?
How about slightly self-conscious humor? Trolman Glaser & Lichtman did. It sounds like they’d do it again, too.
Apparently, funny can get a personal injury law firm coverage in the New York Times.
And funny can also help pay the bills. According to its advertising agency, the Levinson Trachtenberg Group, the commercials and the buzz around them have increased client leads by 25 percent.
I’m not sure if it’s the best lawyer advertising call-to-action copy I’ve ever seen, but it’s the funniest:
If you’ve been injured, call us.…but keep in mind, you need to really be injured.
Once, being present in the media channel was enough. I appreciate that this firm is trying to reach beyond the typical personal injury branding of “Zach the Hammer.”
While not brilliant, it’s unique – and in a cluttered marketplace, that counts for a lot.
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3 Responses to "Viral, Sort of Funny, Personal Injury Lawyer Advertising"
April 6, 2011
A lawyer with a sense of humour? Actually, I think it is pretty appealing (relatively speaking of course….)
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