November 4th 2009
My colleague Dan Slagen and I arrived to find sprawling lines of digital marketers waiting to get into the Javitz. I think that’s a good sign for the industry, if not a sign of increased business spending. It’s incredible that people will pay $1,400 and stand in lines three hundred deep to enter this in-person […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.