Heading to Chicago to Speak on Digital Best Practices at BMA
I’m thrilled to be heading to Chicago in June speak at the Business Marketing Association’s Annual Meeting. As you can see, the conference theme is to un-learn and empower brands to better adapt to the dramatically changing world of B-to-B marketing.
The “dynamic personalization” dream team
Last fall I was part of a really fun session on CRM integration for marketers with Joel Book (ExactTarget) and Sallie Anthony (Genworth Financial). We’ll be back together for our session in Chicago, where we’ll discuss Direct Digital Marketing (ie. email) best practices.
Diagrams to makes sense of complexity
Digital marketing may not be rocket science, but explaining its complexity can make it seem that way. So, I’ll be working with a friend who is a specialist in information illustration to create visualizations of how nearly any organization can personalize their message for 1:1 impact. I’ll post some finalized illustrations here before the conference, so we can incorporate your thoughts.
It would be great to see you
If you’re planning to attend BMA, please drop me a note at <strategy2.0 at gmail.com>. It would be great to cross paths in Chicago.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
1 Response to "Heading to Chicago to Speak on Digital Best Practices at BMA"
May 21, 2010
Thanks for sharing the post.
I like your style. It is wonderful.