August 12th 2008
My local transit agency, the MBTA, gained a restraining order to keep a group of MIT students from presenting their discovery of just how easy it is to forge credits on the subway’s fare cards. But since the MBTA filed the students’ paper as part of their complaint, the full text of what they sought […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.