Are virtual worlds a technology distraction, or the next frontier for major brands? That’s the question I took on in Thomson CompuMark’s most recent client newsletter.
If you’d like some concrete examples of how brands are experimenting in virtual worlds, and to find out about the array of legal issues being taken on by early adopters. You can read it online here, or download it as a PDF..
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.