January 14, 2008

Live from Sherpa’s Email Marketing Summit

January 14th 2008

I’m excited to be speaking at Marketing Sherpa’s Email Summit, where I’ll discuss the benefits of personalizing B2B email marketing with photos. Do photos change behavior?  I have results that suggest they do, sometimes dramatically.  In fact, the difference between “with photo” and “without photo” versions persists, even as other improvements are made to campaigns.  […]