December 10th 2007
Spam Arrest, a provider of software and services aimed at stopping email spam, has won a U.S. Trademark Trial and Appeal Board ruling, allowing it to keep its trademark despite a petition from canned-meat producers Hormel. The TTAB blog quotes the ruling: “Simply put, the scope of protection of petitioner’s mark, while extremely broad, does not […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.