January 12th 2009
Some time back, Usefularts reported on the failure of the RIAA’s “Making Available” Argument – which stated that simply having files that could be downloaded is the same as if they had been, ignoring any concept of intent. Well, the other shoe has fallen. The RIAA has filed for a voluntary dismissal for the first […]
January 11th 2009
The Electronic Frontier Foundation is one of the heroes of this blog. My friends who have made this effort both possible and fun, Carolyn and Brandon, also admire EFF. And if you’re reading this, I suspect you may dig EFF too. So, in honor of all that, for each new subscriber to UsefulArts.us from now until […]
January 8th 2009
Marketing Vox has a nearly day-by-day analysis of Firefox’s increasing popularity during the US election and holiday season. Microsoft’s share has eroded a bit, and other competitors such as Chrome and Safari just aren’t growing like Firefox. This puts Firefox on the right side of the 80/20 divide, which is how many developers assess what […]
January 7th 2009
The Consumer Law & Policy Blog describes a case of arguably false advertising, in which a “face lift” firm paid for keywords relevant to people complaining about their trademarked service, but connected them to a site singing its praises. Their apparent intent was to draw those seeking information for detractors to a forum which only […]
January 6th 2009
The RIAA has dumped one of its main enforcement units (and I mean “enforcement” as in “Frank Nitty“) by firing MediaSentry. MediaSentry was used by the RIAA to supposedly gather information on suspected illegal file sharers and report the data back to the RIAA. But the tactics used by MediaSentry have caused outrage from various […]
January 5th 2009
The sky is falling on ICANN’s ill-considered gTLD policy. I’ve been a skeptic of ICANN due to its incredibly slow response to fixing its own rules enable domain tasting.Also, last year its own domain was hacked, which didn’t increase anyone’s opinion of its chops as the world’s domain authority. I’ve read in disbelief as this […]
December 30th 2008
A quick look at our log shows which stories visitors viewed most in 2008 on Useful Arts. I had forgotten how important, and frequently bizarre, this year’s topics were. Three posts towered above the others: CAN-SPAM, teens behaving badly online, and Tiffany’s contributory infringement case against eBay. January: Catherine Douglas started the year off with […]
December 23rd 2008
Holiday cards are perhaps the purest opportunity for marketers to put brands on center stage without pesky offers or product data messing getting in the way. It lets us see pure branding and get some sense of how firms think of their clients and themselves. Here are three examples from internet marketing companies, the very people who […]
December 22nd 2008
In what could have been a last-second shakedown effort, the RIAA has seen fit to ignore a judge’s order preventing the use of names determined through the discovery phase of Motown Record Company vs. John Doe from being used for anything beyond simple discovery. “The disclosure of such information is ordered pursuant to 20 U.S.C. […]
December 21st 2008
Software as a Service (SaaS) market leader and service provider Salesforce.com recently hosted a presentation by Bessemer Venture Partners, which has funded many of my favorite SaaS enterprises, including LinkedIn, Postini, Keynote, Eloqua, Skype, Force.com, and PTC. Since this presentation is locked up in a hard-to-search format, I’m republishing its insights for your enjoyment here, […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.