December 4th 2009
Congratulations, and thanks to you, Lindeman, Alvarado, & Frye, the law firm several hundred of you have helped hector, has pulled down the images we called the worst advertising ever. It was amazing to see some of you commenting them on their site with Google Sidewiki, and advocating in social media for what amounts to […]
December 1st 2009
Back in the day when I was studying Lay Epistemology, a theory in social psych, Margaret Hagen held a lot of the cool in Boston University’s psychology department. She is the type of researcher who is rigorous, sarcastic, and unafraid to bite the hand that feeds her. Which means she’s fun and a smart read. […]
November 29th 2009
In the Court of Bad Advertising, Can You Plead Insanity? Likely the worst legal advertising ever, along with a taste of the web’s swift response.
November 26th 2009
First They Came for the German Marketers… Continuing my theme that regulation should be a much higher concern to digital marketers and their professional associations, I submit that one core digital marketing tool may already be illegal in the world’s third largest economy. Zeit Online reported today that numerous German privacy officials are convinced that […]
November 24th 2009
Seth Godin may not want comments on his blog, but Google does. Google’s Sidewiki service allows anyone with their tool installed to post and view comments in a frame right beside web content. I’ll provide a few examples of how this service is taking root, and some options for your Sidewiki strategy, including the choice […]
November 23rd 2009
On The Internet Nobody Knows If You’re a 14-Year-Old Girl In Wales, a 61-year-old woman suspected that her husband had been sharing elicit emails with a 14-year-old girl, and feared he was a pedophile. She logged on from a computer elsewhere in their home, pretended to be such a girl, and found he was all […]
November 21st 2009
In April, the FDA sent warning letters to 14 companies, including Eli Lilly and Co and Merck & Co Inc., about their drug marketing online, saying that ads for certain products were misleading and did not contain any risk information. But it’s hard to include risk information when your Twitter post is limited to 140 […]
November 20th 2009
Litl Computer is to netbooks as iPods were to MP3 players. The beauty of the iPod was that it was designed to fit people’s worlds. It fit physically and it conceptually allowed users to find and get music from the web without being transfixed by technology. Imagine a laptop built from its roots to be an easy, […]
November 19th 2009
Verizon’s defense against ATT’s request for a temporary restraining order was blazing, and a fantastic read. Its like they let their savage ad team help write the brief. ATT demanded that Verizon pull five disputed ads from the air as they were “misleading”. Verizon’s defense was, literally, “the truth hurts.” Defense’s introduction nails its theme […]
November 17th 2009
This year, online tools are helping parents identify dangerous products, and better still, select healthy choices from the field of safe picks. In today’s complex world, everyone’s health safety is increasingly in their own informed hands. Healthy Stuff Bet you didn’t know that many toy cars contain materials known to cause birth defects or cancer. […]
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