February 5th 2010
Thank you for the opportunity to respond to yesterday’s post, The Ethics of Ghost Writing and Marionette Social Media. As someone who does a tremendous amount of outsourcing, this is a topic that is near and dear to me. Blogging: I am a huge advocate of outsourcing my blog writing. Why? Well, I have two […]
February 4th 2010
The road to hell isn’t just paved with good intentions. Its slope is masked by perfectly plausible justifications. So here’s the nice, clear thesis this post will advance: Unacknowledged ghost authorship of social media is unethical if you put your name on it. Many errors seem benign in the beginning. But no matter how gradual […]
February 2nd 2010
The parking lot next to my daughter’s daycare warns, “You are under constant video surveillance.” I don’t think they mean that in the universal sense, but the increasing use of mobile devices, smart cards, and databases draws the reality of constant surveillance closer. As technologies start to share information, location privacy has the potential to […]
February 1st 2010
Last week I asked UsefulArts.us readers what they think may online law trends for 2010. Here’s the first of what looks like a half dozen responses to that question. The Coulrophobia Epidemic of 2010: trademark owners’ fear of clowns may be rational. When a competitor uses your mark and pretends to be your company, that’s […]
January 31st 2010
I don’t need to tell you, its a tough time to be a young lawyer. This dark send-up of lawyer advertising suggests that the economy may bring our best and brightest to promote themselves using desperate measures. This sketch is from Almost Live a local comedy show based in Seattle. As you can imagine, Aurora […]
January 30th 2010
An annual survey of marketing professionals indicates that the share of budget devoted to content creation will be 33 percent in 2010, triple the 11 percent the same survey projected in 2009. Marketing spend is migrating online, and strong content is now “table stakes” for success in online marketing. Online what we say defines who […]
January 29th 2010
A call for insights & authors. We’re calling on you, our blog’s readers to help select the top online law issues you face today, and to describe what you see ahead. Dave Wieneke fills in the details in video above. We’d like to hear from you by email at “strategy2.0″ at “gmail.com“. Starting next week […]
January 26th 2010
AdAge proclaimed Clorox’s move to hire a social media attorney as “Testament to the Importance of Twitter and Facebook“. Like much of traditional ad media, AdAge is rushing to show it gets social media and is relevant. This made quite a forward-looking headline, but the joke is on AdAge. Clorox scored some free ink, while […]
January 25th 2010
Legal Marketing articles describe marketing with social media in vague terms. “Start a blog”, “listen”, “create good content”. This isn’t new stuff, heck, over the weekend even the Pope told Priests to Blog. Its time to get real about social media and law firm marketing. So here are seven meaty examples of one law firm, […]
January 23rd 2010
My still germinating collection of 2010 predictions will have to include one of this blogs repeated themes, the impending rise of regulation of digital marketing. (See my post “Regulation is Headed Toward Digital Marketing, Do Something.“) Now that the FTC has staked out a requirement for bloggers to prevent the false appearance of independence if […]
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