February 17th 2010
Your Digital Papers, Please? Last week at the Davos World Economic Forum, Microsoft’s chief research and technology officer floated what to date has been an obviously bad idea: that Internet users should be licensed. The suggestion is covered and advanced in a Time Magazine article that takes the familiar dystopic theme of the Net as the […]
February 16th 2010
Hungry investors stake their claim in digital marketing IPOs. Back in December I suggested that 2010 will be a big year for digital IPOs. We’ve already seen this playing out in the FriendFinder IPO. New theme: concern over foreign ownership of social networks. As social networks become investment targets, international ownership may fuel new concerns […]
February 15th 2010
Presidents Day and Valentine’s Day came together in Fortune Magazine’s feature story. This cover featured an inspired visual melding of brands, and the title promises something juicy along with tech policy. The article chronicles Google’s shift, like much of Silicon Valley, from being blind to government policy to building a lobbying arm to participate in politics […]
February 13th 2010
Romantic-Sounding Case Law In celebration of Valentines Day the hopeless romantics at Legal Blog Watch have launched a survey on the most romantic-sounding Supreme Court cases. My vote of course is for Loving v. Virginia. After all its about marriage, equality, and it inspired that ad campaign “Virginia is for Lovers“, right? Not Cool as […]
February 11th 2010
The most frequent response to my question about what online law issues our readers are most concerned about centered on the still undetermined law around the use of trademarks as to trigger advertising in search engines. The issue is both prominent and vexingly permanent in the minds of both IP layers and and search marketers. […]
February 10th 2010
Last year I wrote about Latanya Sweeney, a Carnegie Mellon University computer science professor, who took anonymous data from medical records and used it to identify real patients. She in fact did so on the medical record of the governor who released the data. In the video below, Cory Doctorow (of EFF and boing boing […]
February 9th 2010
First off, I just wanted to thank Dave for inviting me to join in the conversation on Ghostwriting in Social Media. Secondly, I want to make something very clear before I stand up on my soapbox: I am a marketer—and founder & CEO of the interactive e-marketing firm ListEngage.com—and as a company, we do represent […]
February 7th 2010
A few months ago we got the most offensive legal advertising ever taken down. (Remember, it advertised a sex offender defense practice using a photo of a girl showing skin and looking guilty….and an adult hand keeping a scared child from speaking.) As the father of two girls who have never watched television, I’m astounded […]
February 7th 2010
Last week a family member had serious enough surgery that I took time away from my job to be a caregiver. Surprisingly, this has connected me more to social networks and this blog. You see, our hospital has wi-fi in its waiting areas, so writing online is productive way to pass time, and absorb the waiting […]
February 6th 2010
This response was originally posted on Shava Nerad’s blog Memesplice. It is used with permission. This is a response to Ja-Nae Duane’s article, which in turn responds to Dave Weineke’s article, both on UsefulArts.us, Dave’s blog. You should go read both. But briefly, Dave thinks a blog article written by one person and posted under […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.