October 26th 2010
Please join me and other UsefulArtists at an amazing, free, online event hosted by the Online Marketing Summit. One of the great things about social media is the generosity among practitioners, and the real relationships that develop. That’s why I’m thrilled to be part of a line-up of social media pros who are giving away […]
October 21st 2010
The Boston area had as many featured firms as the whole state of California, and more than New York. Per capita, we’re a digital marketing hive.
October 18th 2010
A “happily ranty” how to on ditching tired social media formulas to write stronger content, and be a social media statesman rather than another social media windbag.
October 12th 2010
Logo contest firm shows how easy it is to make a better logo Judging from the fuss on Twitter, a change to a retailer’s logo can make a big difference in perception. Last week, Gap swapped its traditional blue logo with a new Helvetica logo on a white background pictured here. It reminds me of […]
October 7th 2010
If you didn’t get to Boston’s FutureM conference this year, here’s a taste. This session on the future of digital strategy included enterprise marketers from four of Boston’s most innovative brands.
October 6th 2010
Just a reminder – if you’ll be at today’s FutureM panel discussion on The Future of Digital Strategy, I will have some tasty gifts for anyone who says hello and mentions that they read this blog. As my brother-in-law is a master chocolate maker (who really should blog himself) there is a likelihood that I’ll […]
October 4th 2010
Social Marketing ROI & Beyond This Wednesday night at 8:30PM I’ll be online to talk shop with you about one of the hottest topics in marketing, social measurement. Sign-up here. Are you getting tired of that nagging question about Social Marketing ROI? There’s a reason why calculating the return on social marketing is harder than […]
September 28th 2010
The core of digital strategy is finding your firm’s unfair advantage. This means disrupting symmetrical thinking (large goals need large solutions) with asymmetrical solutions (large results can come from tiny, smart changes.) Here are examples of ways to beat competitors and gain new traffic using domain strategy. Think of Your Domains as a Team of […]
September 25th 2010
Scott Brinker and I want to thank everyone who brought their ideas and interest in to this morning’s discussion on Web3.0: The Wave the Follows Social Media. Its a pleasure to have a community where you can discuss emerging topics, and get group brain power to make sense of new topics. Our slide deck is […]
September 24th 2010
No, not that kind of engagement! Miko is the person I turn to for all things WordPress. She’s a first rate photog & designer (note the BFA), and she’s a genius with WordPress themes. Remember last year, when UsefulArts slowed down and I needed to improve website performance? She was the friend in London who […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.