January 12th 2011
Like politics, strategy is the art of the possible. And as strategy pursues corporate goals, it has to navigate the pecularities of the organization while marshalling its assets. In this video, I share some thoughts on the FutureM conference on the Future of Digital Strategy, as well as some words from Harvard’s Perry Hewitt, who […]
January 9th 2011
Life is metaphors, I live on them. And so does the law, when it comes to the digital world. Obama officials claim your online life is a “public accomodation” like a restroom (so it can be regulated). But I say that parts of our online lives are form more like virtual presses. And presses are protected because the lead to unfettered speech.
January 5th 2011
Research from McKinsey shows that customers (not marketers) now create two thirds of brand touchpoints. “Humanize or be humanized” was a key message 40 brand insurrectionists shared at the first ever BrandsConf in New York. Here’s my take on this event and the need to “human size” brands.
December 19th 2010
Solitude – something freely available to everyone – seems rarer than all our hand-held technical marvels made of the most exotic materials on earth. A look at our digital lives, the night, and why we’re better for occasionally departing from the social stream.
December 17th 2010
Twitter’s started telling me who I’m like. Its like a weegie board. As someone once said on Seinfeld: “Oh my God! My TiVo thinks I’m gay!” Not that there’s anything wrong with that. So, do you like who Twitter says you’re like? And can you beat Twitter at its own game?
December 14th 2010
Barbara Bix from The Top Line blog has made a series of posts on my advice for small businesses that want to use digital marketing to grow revenue. While firms may need some new tools, they can leverage huge competitive benefits from the talent and drive of smart, focused, marketing.
December 7th 2010
Would you be reluctant participate in a social network that provides backdoor access to a foreign intelligence agency? Consider that the rest of the world already is, and that every government is asking for just such access to services running in their jurisdictions. Nationalism brings a whole new gravitas to personal privacy, and foreign debt.
December 3rd 2010
Washington politicians are falling over each other to establish who can be the most bombastic about WikiLeaks. But is there a crime or ethical offense the website is guilty of?
November 29th 2010
Has Google made a privacy slip-up? Imagine finding your real gmail use portrayed on CNN. No matter what terms of use say, isn’t privacy inherent to providing a suitable email service?
November 23rd 2010
A marketer sent me a copy of a post explaining social will “transform” SEO. He missed the subtlety that “transform” almost always means “to wreak carnage on”…and that’s why the post’s writer said SEO agencies should immediately rebrand. But do SEO agencies have what it takes regain their mojo?
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.