April 19th 2011
Before Jesse Jackson Jr. blamed unemployment on the iPad, he proposed a constitutional amendment to give an iPod and laptop to every student in the US. Digital marketers, meet your future regulator.
April 18th 2011
The race is on. Apps, tablets, and new devices are being built in to cars at supersonic speed by automakers. Mobile is also driving changes to the experience of buying and owning automobiles – and through interoperability, even how we use them.
April 15th 2011
Here are three super short stories of self-empowered sales pioneers. They brought somewhat unsuspecting brands in to their own real-time sales channel. “Surprise, we’re getting sales through Twitter!”
April 12th 2011
Can you come out and play? I’ll be in Cleveland, back for more in NYC, and heading to London. Plans are already in the works for meet ups — and whether digitally or in-person I want you in on the escapades which follow.
April 7th 2011
If anyone can get social media policy right, it will be the Australians. The Australian state of Victoria may have set a new gold standard for rolling out a social media policy. Take a look.
April 5th 2011
Hello from New York. If you’re looking for an array of world class brand managers, publishers, and advertisers, this is a great place to start. Tonight’s the Digital IQ program, so if you’re digital and in the Financial District, come jump in on the fun.
April 1st 2011
Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.
March 31st 2011
Let the digital marketing talent wars begin! A busload of digital advertising leaders from Modernista! have just arrived for their new jobs at Arnold Advertising.
March 28th 2011
Mobile commerce is erasing the line between online and in-person shopping. Dave Wieneke provides a look at this market’s growth and ways retailers are building their mcommerce future.
March 25th 2011
One of the things I love about the digital space is its requirement for change and innovation. I’m writing to share some news which is more about my future than the posts you’d normally find here about the future of digital marketing. I’m moving on from Sokolove Law and my job there as its director of digital marketing.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.