February 9th 2010
First off, I just wanted to thank Dave for inviting me to join in the conversation on Ghostwriting in Social Media. Secondly, I want to make something very clear before I stand up on my soapbox: I am a marketer—and founder & CEO of the interactive e-marketing firm ListEngage.com—and as a company, we do represent […]
February 7th 2010
Last week a family member had serious enough surgery that I took time away from my job to be a caregiver. Surprisingly, this has connected me more to social networks and this blog. You see, our hospital has wi-fi in its waiting areas, so writing online is productive way to pass time, and absorb the waiting […]
February 6th 2010
This response was originally posted on Shava Nerad’s blog Memesplice. It is used with permission. This is a response to Ja-Nae Duane’s article, which in turn responds to Dave Weineke’s article, both on UsefulArts.us, Dave’s blog. You should go read both. But briefly, Dave thinks a blog article written by one person and posted under […]
February 5th 2010
Thank you for the opportunity to respond to yesterday’s post, The Ethics of Ghost Writing and Marionette Social Media. As someone who does a tremendous amount of outsourcing, this is a topic that is near and dear to me. Blogging: I am a huge advocate of outsourcing my blog writing. Why? Well, I have two […]
February 4th 2010
The road to hell isn’t just paved with good intentions. Its slope is masked by perfectly plausible justifications. So here’s the nice, clear thesis this post will advance: Unacknowledged ghost authorship of social media is unethical if you put your name on it. Many errors seem benign in the beginning. But no matter how gradual […]
January 26th 2010
AdAge proclaimed Clorox’s move to hire a social media attorney as “Testament to the Importance of Twitter and Facebook“. Like much of traditional ad media, AdAge is rushing to show it gets social media and is relevant. This made quite a forward-looking headline, but the joke is on AdAge. Clorox scored some free ink, while […]
January 25th 2010
Legal Marketing articles describe marketing with social media in vague terms. “Start a blog”, “listen”, “create good content”. This isn’t new stuff, heck, over the weekend even the Pope told Priests to Blog. Its time to get real about social media and law firm marketing. So here are seven meaty examples of one law firm, […]
January 19th 2010
We rarely get to see the inner workings of adult websites. Without a doubt, their innovations include a host of illegal and/or immoral behaviors that have been challenges to society. But I also can’t deny that the business of adult websites has driven innovations in technology ( e-commerce and online video) and process (subscription sales […]
January 18th 2010
Even though I’ve made fun of their airport ads, Zappos absolutely knows how to sell shoes. Now, according to Business Week, it’s hoping to profit from people’s fascination with its friendly, antics-filled business model. After all, if an entrepreneur creates a successful business, why not sell the concept to other entrepreneurs interested in starting up […]
January 15th 2010
This evening, Facebook rolled out a feature that lets users repost each other ’s shared items, with a “via” link attached for attribution back to your friend. All you do is find a posted item in your news feed and click “share” as shown to the right just below my post. This adds a post […]
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