April 29th 2010
Get “Officially Good” at Analytics For digital managers, being analytics savvy is as much an executive requirement as financial acumen. Though most management programs don’t focus on web analytics, there is a straightforward way to get a great introduction through the world’s most-used system: Google Analytics. Last year, Google started Conversion University, which provides a comprehensive […]
April 22nd 2010
Digital marketing is different from traditional media channels because it is inherently measurable. All the other great attributes of this channel — user participation, mobility, video, personal networks — are built on top of this quantifiable benefit. Measurability is our medium’s killer app. So why do most organizations and websites fail to use web analytics […]
November 26th 2009
First They Came for the German Marketers… Continuing my theme that regulation should be a much higher concern to digital marketers and their professional associations, I submit that one core digital marketing tool may already be illegal in the world’s third largest economy. Zeit Online reported today that numerous German privacy officials are convinced that […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.