May 20th 2009
I was back at RISD having a discussion with some online marketers, and I found myself rattling through a list of my favorite online marketing tools. Sometimes just knowing where to find a few good tools is a resource, so in that spirit, here are a few online tools I like to keep at the […]
April 30th 2009
Note to self: five things not to do on social media. Never make a public Facebook group called: “Make-it-Rain Foundation for Underprivileged Hoes,“ especially if you’re a cop in DC. Don’t Twitter plans for a massacre. Twitter crosses state lines, as does the FBI. Don’t post collections notices on people’s kids’ MySpace pages, even if […]
July 21st 2008
Prof. Michael Scott of Southwestern Law School has started four microblogs that send out breaking headlines in law news categories. You can subscribe to these via RSS, or use Twitter to get links as Professor Scott finds them. Check out InternetLaw, CopyrightLaw, PrivacyLaw, and LawProf, his personal tweets. I narrowly escaped a Twitter invervention, aimed […]
June 26th 2008
NPR suspended its skepticism and asked Andrew Rasiej, founder of the Personal Democracy Forum, how can Twitter change the presidential debate? Well gosh. Here’s a short list of ways Twitter might change political debate in America. It will delay the real political change that only debate in Haiku can provide. Twitter abbreviations such as “They […]
May 24th 2008
I’m struck by the visible and creative use of the Internet by people in China responding to the Sichuan earthquake. Then again, so are Western technophiles, who seem overheated about how their favorite application was used in response to this disaster. Rather than attempt to synthesize something that’s as yet unfinished, I’d like to share […]
May 3rd 2008
Put your trademark into Tweet Scan, a real-time database of Twitter postings, and you can see what people are saying about it, or any other topic of interest. This free service provides automatic daily or weekly summaries of up to five terms sent by email or RSS. Go ahead, see what people are talking about, it […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.