March 28th 2012
Case studies from Toys R Us and Lindt Chocolate, along with 21 million users are good evidence of Pinterest’s utility. Yep, they need a business plan, but that will be the easy part.
March 21st 2012
MIT Tech Review hails Pinterest’s terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.
March 16th 2012
Sure, there’s hype, but Pinterest is the front edge of at least two important digital marketing trends. If you’re a digital manager, you need a clear point of view on this for those you advise. And if you’re just curious, this is your invitation to check out this fun, innovative, new social network.
October 6th 2011
A class action lawsuit has been filed against Facebook for the use of tracking cookies that records browsing history after users have logged off the service. Imagine the Winklevoss brothers with a mob of 150 million potential litigants.
September 20th 2011
Its that time again – here’s my quick take on this year’s Podcamp Boston schedule, and why you might want to get in on it if you’re in the area.
April 1st 2011
Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.
March 6th 2011
A story arc is growing in China that Google is not just a search engine tool — it is a tool to extend American hegemony…and that the influence of social media in recent Arab revolutions just proves that point. The story, now on 300 party sites, paints online media from the West is a tool for Western domination no less than opium trade.
May 25th 2010
J. Scott Evans is hands down the person to turn to on emerging domain and online IP law issues. He’s moderating a panel discussion with David Taylor of Hogan Lovells International, and Scot Minden of Symantec. Is a gTLD expensive compared to dot.com? Taylor offered that generic terms as regular doamins have recently sold for […]
May 19th 2010
A few weeks ago, I observed that part of a lawyers work involves dealing with misery: explosions, poisonings, fraud, catastrophic medical errors, and — toughest of all — kids whose lives will be framed by the careless act of another. Those are the issues clients bring to us, and any lawyer who has done it […]
May 4th 2010
Let’s face it: too many companies know they want all the buzzword benefits of social media, but they initiate without the strategy playbook that would help them win. Arena vs. Playbook Think of social networks as the arenas for performance, with strategy as the playbook. In order to build an “at-scale revenue contributor for business,” […]
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