May 15th 2013
As a run-up to Integrated Marketing Week in New York, my friends at Econsultancy have stood up a series of Google+ Hangouts to preview how marketers are joining up marketings digital elements to create integrated customer experiences. The event is at 9am Pacific / noon Eastern time today — no registration is needed, just come […]
May 7th 2013
Here’s a two minute recorded preview of the session I’ll be leading at the J.Boye Conference in Philadelphia, a conference focused on web and intranet strategy.
May 5th 2013
Temujin Doran has turned from delicious digital minute-long videos that meditate on life, to a video interpretation of Chris Hedges Death of the Liberal Class. Both are artistic works that remind me of the artistic values available through video and the imperative to raise our expectations of digital experiences. Come watch a film, you’ll be glad you did.
May 2nd 2013
Apparently Comcast’s affection for their customers is similar to Soylent Green’s esteem for its ingredients.
May 1st 2013
Will you be in Boston Tuesday May 7th? Dan Slagen and I will be leading some networking and fun at the AMA Boston Chapter’s monthly Connector series. Dan is an acquisition marketing genius, with experience as SVP at Nanigans and head of Global Partnerships at Hubspot.
April 23rd 2013
Its an amazing work. Besides finishing a key engagement in Chicago, and starting one in Worcester – I’m out speaking and teaching in no fewer than three places this week. Please, please, please come and make this more fun. Or, horn in on some of the highlights by following along online.
March 29th 2013
Thanks to everyone who welcomed my talk on how digital experience bridges the gap between empowered mobile customers and the brands to seek to earn their preference.
March 4th 2013
Its no secret that I’m a fan of Amanda Palmer’s performance both on stage and online. Here’s her latest from the Ted conference.
March 1st 2013
The burger business is a big deal in the United States. A small chain, Five Guys Burgers and Fries has jumped to the head of burger pack – and the did it without advertising, one meal at a time.
February 9th 2013
Hold the phone – the Internet has delivered another slug of civilized goodness: Plow Me. The best web apps change service model design, here’s how Plow Me sets out to do just that.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.