2 – Online Technology

Google Offers Exchange for Worthless Employee Stock Options

January 23rd 2009

Yesterday, Google announced a limited time offer to bring its employees stock options back to par, by trading them for what their stock will be worth on March 2nd, 2009. About 85% of Google’s (remaining) employees have stock options with a value which is, well, below zero. That is, their exercise price is higher than […]

Should Avatars Be Issued 1099-MISCs and Pay Taxes?

January 22nd 2009

Avatars may not be taxed directly yet, but their creators may soon be. China and Australia are already experimenting with taxation of sales in virtual worlds. Now, in the US, the IRS’s “taxpayer advocate” has encouraged the service to consider taxation in virtual worlds. The Washington Post suggests the IRS could improve voluntary tax compliance […]

The Era of Digital Fascism

January 20th 2009

It seems that only natural disasters happen suddenly. Man-made ones begin small. The EU is adopting policies that secretly allow the police to hack into personal computers anywhere, at any time, for any reason – all without any judicial oversight, which would be the start of a man-made disaster. According to the TimesOnline: The hacking […]

Knight Rider Move Over

January 14th 2009

Lexus believes it’s a good thing to speak to its customers about certain things occasionally, and that’s usually an indicator of excellent marketing. But of course, choosing the right communication channel can make all the difference. USA Today reports: [Toyota] announced Wednesday that new Lexus vehicles will start being delivered later this year with a system […]

Rebel Efforts to Liberate the Law

January 13th 2009

Tim Stanley, Carl Malamud, and the the team at Altlaw.org are tenacious, creative and on a mission. Individually, each is finding creative ways to make America’s vast quantity of legal documents available over the Internet at no charge to the public. Together, they are opening up America’s legal system to the public through the Internet. […]

RIAA: “Making Available” Argument’s Failure Results in Voluntary Dismissal

January 12th 2009

Some time back, Usefularts reported on the failure of the RIAA’s “Making Available” Argument – which stated that simply having files that could be downloaded is the same as if they had been, ignoring any concept of intent. Well, the other shoe has fallen. The RIAA has filed for a voluntary dismissal for the first […]

Firefox Share Tops 20%

January 8th 2009

Marketing Vox has a nearly day-by-day analysis of Firefox’s increasing popularity during the US election and holiday season.  Microsoft’s share has eroded a bit, and other competitors such as Chrome and Safari just aren’t growing like Firefox. This puts Firefox on the right side of the 80/20 divide, which is how many developers assess what […]

Are Ads for “Fake” Complaint Sites False Advertising?

January 7th 2009

The Consumer Law & Policy Blog describes a case of arguably false advertising, in which a “face lift” firm paid for keywords relevant to people complaining about their trademarked service, but connected them to a site singing its praises. Their apparent intent was to draw those seeking information for detractors to a forum which only […]

ICANN’s gTLD Policy Gets Decimating Negative Responses from Key Stakeholders

January 5th 2009

The sky is falling on ICANN’s ill-considered gTLD policy. I’ve been a skeptic of ICANN due to its incredibly slow response to fixing its own rules enable domain tasting.Also, last year its own domain was hacked, which didn’t increase anyone’s opinion of its chops as the world’s domain authority. I’ve read in disbelief as this […]

B2B Holiday eCards: The Best Branding Canvas Ever

December 23rd 2008

Holiday cards are perhaps the purest opportunity for marketers to put brands on center stage without pesky offers or product data messing getting in the way.  It lets us see pure branding and get some sense of how firms think of their clients and themselves. Here are three examples from internet marketing companies, the very people who […]