April 1st 2011
Google +1 is a critical priority to Google. Here’s why this still thin beta may still be the biggest shift of the year in search marketing. Spoiler alert: I see this as the gating event for repackaging Google’s many services as to a social network. And that’s a pretty great idea.
March 28th 2011
Mobile commerce is erasing the line between online and in-person shopping. Dave Wieneke provides a look at this market’s growth and ways retailers are building their mcommerce future.
March 14th 2011
Google is in both the Rankings and Advertising business. That’s a problem because while both these activities shape opinion, they do so in mutually eroding ways.
March 12th 2011
Debbie Qaqish, is among the very best lead management and demand generation strategists. She was also my host on WRMR’s Revenue Marketer radio show. You can listen to an on-demand recording of our talk about how Web 3.0 marketing is helping firms generate new business.
March 10th 2011
Just as the browser obsoleted AOL’s walled garden of content, the application experience is replacing the web page. And its about time…
March 8th 2011
Raven Tools has one of the smartest blogs in the business, and I was delighted to be featured on it as part of their Social Media Week coverage. I hope you’ll enjoy their post, and some of the other social media and SEO voices you’ll find there.
March 6th 2011
A story arc is growing in China that Google is not just a search engine tool — it is a tool to extend American hegemony…and that the influence of social media in recent Arab revolutions just proves that point. The story, now on 300 party sites, paints online media from the West is a tool for Western domination no less than opium trade.
March 3rd 2011
Four social media voices explain where they draw the line on ghost writing and social media outsourcing. Where do you draw the line between authenticity, posing, and deception?
March 2nd 2011
Google wrapping SEO in moral terms of “back and white hat” is nonsensical, as SEO gamers are competing in an inefficient market of Google own making. And, once a single firm games Google, its competitors must follow suite or cede substantial website traffic to less ethical players.
February 28th 2011
In the future, you can count on digital marketers from event stakeholders to have competing online applications which their groups use to add their special perspective. Here’s a view of the Oscar Awards via applications from The Academy, ABC, and Vanity Fair.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.