July 15th 2024
I started out trying to understand a fraudulent fundraising appeal sent to my mother-in-law, found my way to their federal filings and eventually to Richard Viguerie, America’s Founding Father of Fundraising Grift. What did *you* do on your summer holiday?
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
October 11th 2011
Netflex has sent out another impersonal, awkward client message announcing it won’t split up the company. Instead, CEO Reed Hastings should cut a video showing people the brilliance ahead in the Netflix future, and assure subscribers that someone with vision and a steady hand is running the show.
October 21st 2010
The Boston area had as many featured firms as the whole state of California, and more than New York. Per capita, we’re a digital marketing hive.
March 26th 2010
My friend Steve Singer just emailed that Marketing Sherpa is quoting me on one of my favorite contrarian email tactics. Act like a person, not a marketer. Most people don’t send html emails full of images to their friends; it’s just not necessary. They already have a relationship with the recipient and something of value […]
November 23rd 2009
On The Internet Nobody Knows If You’re a 14-Year-Old Girl In Wales, a 61-year-old woman suspected that her husband had been sharing elicit emails with a 14-year-old girl, and feared he was a pedophile. She logged on from a computer elsewhere in their home, pretended to be such a girl, and found he was all […]
September 25th 2009
This morning I visited the DMA of Northern California to offer some thoughts for a round table discussion on the Four Emerging Pillars of Digital Marketing. I appreciated hearing about the projects and challenges group members are taking on, and to share some of what we’re up to at Sokolove Law. We got on to […]
September 9th 2009
1. Audience Reach According to research from the Pew Institute, the number of online users who have watched video in the last month has doubled from two years ago. That audience is now larger than the base of social media users. It’s three times larger than those who have listened to a podcast, and five […]
August 14th 2009
We love and hate the Blackberries and iPhones that tether us to the world of work. I remember having just started my first lead-gen campaign, and receiving an auto-update of new business while riding a chair lift. Having grown up around farms, I’m comfortable with work and life having lots of overlap. That said, the […]
May 22nd 2009
I’m digging out my high school letter jacket to return to Moline, Illinios, where I’ll be talking to the local advertising federation on June 9th. The topic, Digital Direct Marketing, is about how to assemble systems and practices to provide more personalized relevant online experiences. Details here. Retention is the New Acquisition I’m planning to […]
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