February 26th 2009
Just a few months ago, an International Trademark Association (INTA) panel described ICANN’s gTLD policy as a “pending trainwreck” driven by greed and ambition. One member even discussed organizational ambitions for ICANN to relocate to Switzerland and build a substantial headquarters. The Non-Profit with Better-than-Commercial Pay It seems the trademark experts got it right. The […]
January 5th 2009
The sky is falling on ICANN’s ill-considered gTLD policy. I’ve been a skeptic of ICANN due to its incredibly slow response to fixing its own rules enable domain tasting.Also, last year its own domain was hacked, which didn’t increase anyone’s opinion of its chops as the world’s domain authority. I’ve read in disbelief as this […]
November 25th 2008
I simply didn’t expect this. INTA, The World Intellectual Property Review, and TelNic hosted a webinar to discuss the “revolutionary” landscape ICANN has proposed by opening up top-level domain ownership. There was real dissension against ICANN’s vision, and at best, muted support. You may view the recorded program for free. <Use IE, there seems to be […]
November 24th 2008
There has been plenty of discussion on Useful Arts about what ICANN describes as the “revolutionary” landscape it is set to unleash. Some examples include: Life on Earth to Continue Despite ICANN, and Why Does Telnic Think Anyone Wants a Domain Named After The Phone? Tuesday morning at 9AM you can hear an impressive group […]
November 17th 2008
With the approach of the the December 3rd sunrise period for owners of trademarks to register .tel domains, brand owners have a decision to make. The .tel domain is innovative, but is a domain named after the phone really going to be a hot new innovation? .Tel: A Domain with no Websites, Just Contact Data Most […]
November 5th 2008
Dave Child is a web developer from Brighton, UK. He ran sites for Juno Records in London, and does online marketing. Along the way, he picked up the nickname Jack Daniels for the bottle he kept on his desk. So when he wanted to start a site to provide tech resources to other programmers, he registered […]
August 22nd 2008
Valuing brands is the alchemy of advanced financial theory, but now one company is valuing domains—and you can take it to the bank. Thirty-three-year-old Rick Latona and his partner, attorney Matt Collins, may be the first ever digital pawnbrokers. Latona, in fact, was a real-world pawnbroker who now owns 11,000 domains. The guys loan up to […]
July 3rd 2008
There has been commentary, criticism, and even worry about ICANN’s proposed laissez-faire policy to allow a broad range of top-level domains. Our friends at Circle ID try to calm the waters by reminding us that ICANN’s byzantine committee structure, and its tendency to avoid both conflict and even the clearest paths of action, can make […]
June 28th 2008
On Thursday the board of The Internet Corporation for Assigned Names and Numbers (ICANN) approved the biggest ever expansion of the scheme for having Generic Top Level Domains (GTLDs). So instead of being limited to gTLDs which describe the purpose of traffic on the domain, such as .gov, .edu, end users could apply for their own […]
March 13th 2008
Maine Senator Olympia Snowe (R) introduced a bill (S. 2661) on February 25, 2008, known as the “Anti-Phishing Consumer Protection Act of 2008” (APCPA). The proposed legislation seeks to fight trademark infringement and phishing schemes. However, some believe the proposal goes too far. Complaints include: Creating unnecessary bureaucracy Presuming guilt and therefore denying the fundamental […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.