September 28th 2010
The core of digital strategy is finding your firm’s unfair advantage. This means disrupting symmetrical thinking (large goals need large solutions) with asymmetrical solutions (large results can come from tiny, smart changes.) Here are examples of ways to beat competitors and gain new traffic using domain strategy. Think of Your Domains as a Team of […]
May 25th 2010
J. Scott Evans is hands down the person to turn to on emerging domain and online IP law issues. He’s moderating a panel discussion with David Taylor of Hogan Lovells International, and Scot Minden of Symantec. Is a gTLD expensive compared to dot.com? Taylor offered that generic terms as regular doamins have recently sold for […]
December 28th 2009
What will they know of China, who only “.cn” know? The Associated Press reports that China’s Ministry of Industry and Information Technology has posted requirements that all “.cn” china domains be issued only to registered businesses. AP’s coverage also says that any sites that have not registered with the ministry will be “taken off the […]
November 16th 2009
There are lots of legitimate reasons people don’t want their names on domain-ownership records. These range from exercising the privilege of anonymous speech, to avoiding spam, to simply preserving one’s own privacy. Of course this practice makes tracking down responsible parties for infringement or other offenses harder, as it requires a court order to learn […]
May 1st 2009
In a win for both fair use advocates and brand holders, the Fifth Circuit has interpreted the Anticybersquatting Consumer Protection Act, 15 U.S.C. § 1125(d), and the duty of trial courts to carefully consider fair use and irreparable harm issues when ruling on a request for injunctive relief. See Southern Co. v. Dauben Inc. The […]
April 30th 2009
For the second consecutive day, Facebook has been attacked by phishing scams. Unsuspecting Facebook users get a message from a friend urging them to “check this out” and including a link to a Web page that appears to be a Facebook log-in page. It is, however, a fake site which steals their log-in credentials, and […]
April 3rd 2009
Do you know what the domain is for Google Books? Those who’d guess the obvious, www.GoogleBooks.com, would unfortunately be wrong. Instead of finding the real Google Books, they’d arrive at a domain squatter selling tools for joining them in that business and using a Google’s good name in their domain to take revenue from Adwords and […]
March 11th 2009
Msgr. Carlo Maria Polvani, a Vatican diplomat, has issued a warning to the board of the Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit entity responsible for the Internet’s naming system, as they considering allowing virtually any word to be used as a top-level domain. Establishing religiously themed Internet domain names would lead […]
March 4th 2009
Will Obama Break Google Up? Stop laughing. Christine Varney, Obama’s pick to head Justice’s anti-trust unit, describes Google as “quickly gathering market power in what I would call an online computing environment in the clouds”…“When all our enterprises move to computing in the clouds and there is a single firm that is offering a comprehensive […]
March 1st 2009
Whenever one of my web domains is up for renewal, I receive a letter in the mail from Domain Renewal Group, a dba of Brandon Gray Internet Services, Inc. Despite verbiage that says otherwise, it appears to be a bill. Further, there’s an attempt to conflate the need for renewal with the option of renewing […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.