December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share […]
October 10th 2011
Here’s my quick introduction to why curation is a big deal in digital marketing, and how I use a free service called Paper.li to publish automatically publish a roll-up of what digital agencies are sharing on Twitter. You of course, can apply this to whatever topic you like.
May 16th 2011
As the journalism business becomes fixated on hyper local coverage, the value of a “second paper” has never been greater. I’d like to tell you about three of my favorite global second papers: The Christian Science Monitor, the Epoch Times and GlobalPost.
March 3rd 2011
Four social media voices explain where they draw the line on ghost writing and social media outsourcing. Where do you draw the line between authenticity, posing, and deception?
January 12th 2011
Like politics, strategy is the art of the possible. And as strategy pursues corporate goals, it has to navigate the pecularities of the organization while marshalling its assets. In this video, I share some thoughts on the FutureM conference on the Future of Digital Strategy, as well as some words from Harvard’s Perry Hewitt, who […]
November 8th 2010
Have you noticed firms that do content marketing with such an SEO focus that it gets in the way of their user experience? Too often firms follow SEO tactics which are really an arbitrage of marginally useful actions that often have no value other than to influence Google. Here are some good SEO practices that […]
October 18th 2010
A “happily ranty” how to on ditching tired social media formulas to write stronger content, and be a social media statesman rather than another social media windbag.
August 9th 2010
Look around: These *are* amazing times. Who would imagine, in the “Summer of the Great Recession,“ that a digital content start-up and a phone company whose majority of customers pay nothing would be hot IPO news. But that’s the point. These two companies shift the status away from the status quo. And they’re heating up […]
June 10th 2010
Last week, buying lead management companies was all the rage. Now Marin Software, a Paid Search (SEM) Marketing Platform, completed another financing round, bringing in $11 million. (That’s $33 million for them to date.) And SEM agency iCrossing has been purchased by Hearst Media for a reported $325 million. The deal could increase to more than […]
May 25th 2010
I’m at the International Trademark Asosciastion’s annual meeting, where about 100 IP lawyers are listening to Anamaria Cashman, Assistant Counsel for Playboy Enterprises. If your firm pushes business models and ethical tradition, it’s likely a high-incident target for compliance action. That compels firms like Playboy to be attentive to compliance strategy, as they expect to […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.