October 16th 2016
The digital world has changed since Section 508 was enacted in 1998. And right now, the US Department of Justice is readying new regulations based on the W3C’s Web Content Accessibility Guidelines 2.0. Though it may be tempting to wait for the next year or two until the rules are finalized, smart brands are getting a jump start on compliance issues and creating easier access for their visitors today.
August 10th 2016
While pending legislation in Congress would protect patients rights to express truthful views on their medical treatment, the doctors who treat them can be prevented from commenting on the tools or systems their hospitals provide.
June 15th 2016
I’m in the process of trying out a pretty elaborate set tests to score how patients experience hospital websites. While everyone can focus on KPI’s that show interactions that hospitals’ want, in the age of empowered patients our own KPI’s alone simply don’t cut it. We also need to know how our site compares against alternatives patients may see, and develop toward best practice examples in and beyond the healthcare industry. That’s what this will do — and I need to some hospital marketers or IT leaders to help test this approach out.
May 23rd 2016
Content isn’t king, its not even scarce. And when it comes to keeping thousands of doctors practice details correct, it now becomes an expensive liability when listings turn out to be dated and wrong.
February 3rd 2016
Hospital systems have a strong incentive to consolidate to gain scale, allowing them to more efficiently serve patients and to have stronger bargaining positions with payers. But the antitrust laws which may limit US growth, won’t satisfy systems’ hunger for scale. They seem likely to accelerate their global growth in to new markets and regulatory jurisdictions.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.