May 25th 2010
J. Scott Evans is hands down the person to turn to on emerging domain and online IP law issues. He’s moderating a panel discussion with David Taylor of Hogan Lovells International, and Scot Minden of Symantec. Is a gTLD expensive compared to dot.com? Taylor offered that generic terms as regular doamins have recently sold for […]
May 25th 2010
I’m at the International Trademark Asosciastion’s annual meeting, where about 100 IP lawyers are listening to Anamaria Cashman, Assistant Counsel for Playboy Enterprises. If your firm pushes business models and ethical tradition, it’s likely a high-incident target for compliance action. That compels firms like Playboy to be attentive to compliance strategy, as they expect to […]
May 24th 2010
I’m attending what is reasonably considered the largest collection of copyright and trademark lawyers in the world. They are fantastically international; I’ve visited w/counsel from Kuala Lumpur, Taiwan, several African nations, and Ukraine. But you know what I don’t see? Marketers. We like marketers. They are the people with the budget that has made Google […]
May 24th 2010
I’m writing this as Peter Guber, CEO of Mandalay Entertainment, delivers the keynote at the Annual Meeting of INTA, the International Trademark Association. Here are some of the ideas he’s presenting. Be Active in Your Own Rescue The presentation’s repeating theme is to be active in your own rescue. As a veteran film and recording […]
May 23rd 2010
This is UsefulArt’s 500th post! As it happens, we’re already on our way out to celebrate the arrival of IP law and online friends to Boston. Its a happy coincidence. Three years ago I decided to start this blog based on encouragement these same people who were at INTA’s Chicago Annual Meeting. Hat tips to […]
May 22nd 2010
This week over 8,000 trademark and copyright lawyers will come to Boston for the Annual Meeting of INTA, the International Trademark Association. These are the people who both protect the worlds brands, and who litigate the issues which increasingly define the world of online marketing, entertainment, and digital publishing. I’m shifting in to “live blogging” […]
May 19th 2010
A few weeks ago, I observed that part of a lawyers work involves dealing with misery: explosions, poisonings, fraud, catastrophic medical errors, and — toughest of all — kids whose lives will be framed by the careless act of another. Those are the issues clients bring to us, and any lawyer who has done it […]
May 10th 2010
Too many people make the “I’m not good at life” face. But in games, people apply themselves to overcome obstacles and often create alternative better selves. Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to […]
May 5th 2010
The cool kids all have apps these days, and Google Analytics has no wish to be the last to the party. Yesterday at the eMetrics Summit (and on the Google Analytics blog), Google announced several additions to its Analytics offerings, including better integration with AdWords and a Google Analytics App Gallery. The Apps Gallery is […]
May 4th 2010
Let’s face it: too many companies know they want all the buzzword benefits of social media, but they initiate without the strategy playbook that would help them win. Arena vs. Playbook Think of social networks as the arenas for performance, with strategy as the playbook. In order to build an “at-scale revenue contributor for business,” […]
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