June 8th 2010
Over the last five years I’ve helped companies hone their online game, and that often involves lead management. Increasingly, lead management systems that provide analytics, automation, customization, and integration with CRM systems are where the online marketing rubber hits the road. Last week I shared links to the 2010 Lead Management Buyers Guide, and I […]
June 6th 2010
Later this month, Seth Godin will make Boston one of the first cities on his acoustic tour. No slides, no notes; just ideas and discussion with marketers. I recently came across this Godin collection of single slides by 70 experts from various disciplines to share their views of the future in a single page. It’s […]
June 5th 2010
When Good Brands Behave Unethically Back in February, I pointed out Kellogg’s false health claims on Rice Krispies and Froot Loops. Specifically, during the worst flu scare in 50 years, Kellogg’s claimed Rice Krispies boosted immunity. They also claimed that Froot Loops were a good source of fiber. This was something I saw in the […]
June 4th 2010
The elderly population in the US is ready to zoom to 20%. According to the US government, the number of people over 65 in 2030 is projected to be twice as large as in 2000, growing from 35 million to 71.5 million and representing nearly 20 percent of the total US population. They Are Buying […]
June 3rd 2010
If you’re a personal injury lawyer in New York City, how do you cut through the clutter of competition? How about slightly self-conscious humor? Trolman Glaser & Lichtman did. It sounds like they’d do it again, too. Apparently, funny can get a personal injury law firm coverage in the New York Times. And funny can […]
June 2nd 2010
Yabba-Dabba-Sue, says Tampa Bay Online, covering the lawsuit filed by Terry Bollea, better known as Hulk Hogan. Watch the video below, and tell me if you’d want to be in the legal ring with this litigant. Post’s Flintstones cereal ad used a character that not only looks like the Hulkster, but goes by the similar-sounding […]
June 1st 2010
Just as Steve Martin in The Jerk was thrilled by the new phone book, I’m ebullient to have this year’s
May 28th 2010
CDC Software makes the Pivotal CRM. It has been badly disadvantaged by not being able to integrate easily with digital marketing systems, as competitors Salesforce, Microsoft Dynamics CRM, and even SugarCRM increasingly can. So CDC is making a strategic investment in MarketBright, a good mid-market lead-management system. CDC will start reselling MarketBright. And MarketBright will […]
May 28th 2010
Back in December I advised to be on the watch for digital marketing IPOs and acquisitions. It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by […]
May 27th 2010
The most (or perhaps least) popular words in the creative business: “Could you make the logo bigger?” For anyone who has had a client suggest that you “try putting the copy in comic sans, or helvetica oblique, ” I submit to you this anthem.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.