February 20th 2022
In the tulip mania of the 1600s, there were at least real bulbs. The weakness of conventional URLs being recorded in the blockchain, is that these links are more like maps to where some of those expensive bulbs might still be buried, if they where ever really of value at all.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.