July 30th 2020
As COVID-19 enters its sixth month, health systems are building out richer sets of content. PK’s Director of Content Strategy and I share innovations we’re seeing at four leading hospital systems, in another of our monthly video fly-overs.
July 10th 2020
I am on Jeopardy, baby! Okay, its fake Jeopardy, and it’s really a casual fun discussion on why story marketing is so powerful in healthcare marketing. Come watch a video of Derek Phillips discussing story marketing with me late on a recent Friday afternoon.
July 4th 2020
Last week, the US broke records for new coronavirus cases day after day. If this were a normal administration, it would be flooding news programs with medical experts to tell Americans to wear masks and to take precautions to fight the virus’s spread. But the Trump White House is doing the opposite. The President hosted an […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.