January 20th 2017
The asterisk hangs unspoken above the rest of language. Hiding truth in contracts, tainting sports statistics by its appearance and warning that your mileage my vary. This is a not that serious case for innovation leaders to be more like the asterisk than the capital T.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.