March 12th 2016
Hey Marketing pundits. Don’t take the easy bait and claim that Donald Trump is a content marketing genius. There’s little evidence of this. The things that have driven his GOP rise are more structural than marketing tactics.Claims that his rise is a master work in your discipline, is as opportunistic and vapid as The Donald himself.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.