August 19th 2014
Live from Boston – I’m posting just some of the highlights from the first day of Scott Brinker’s Marketing Tech Conference. Get the latest from Scott Brinker, Laura McLellan, Mayur Gupta and Paul Roetzer.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.