September 5th 2013
Are organizations that are fixated on having the right social media policy missing the chance to address larger cultural deficits? Consider sad story of Northwestern University’s School of Medicine, now being sued for the unethical and potentially malicious use of social media by one of its fellows.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.