October 4th 2011
Would you start a military recruiting discussion with a picture of a chaplain giving last rites to a child? The Navy’s reported $800 million multi-year contract does just that. It introduces a new brand tag line which I’d love your comment on. Not only does this represent those of us in the US, we’re paying for it. So, let me know what you think.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.