December 14th 2010
Barbara Bix from The Top Line blog has made a series of posts on my advice for small businesses that want to use digital marketing to grow revenue. While firms may need some new tools, they can leverage huge competitive benefits from the talent and drive of smart, focused, marketing.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.