November 23rd 2010
A marketer sent me a copy of a post explaining social will “transform” SEO. He missed the subtlety that “transform” almost always means “to wreak carnage on”…and that’s why the post’s writer said SEO agencies should immediately rebrand. But do SEO agencies have what it takes regain their mojo?
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.