November 15th 2010
You can’t fake cool. But lots of people try to fake “link love.” This was part of Google’s early genius: using inbound links to sites as markers of popularity. If important sites linked to a new site, that was an indicator that the new site had merit. Those of us who had not cracked popularity […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.