June 6th 2010
Later this month, Seth Godin will make Boston one of the first cities on his acoustic tour. No slides, no notes; just ideas and discussion with marketers. I recently came across this Godin collection of single slides by 70 experts from various disciplines to share their views of the future in a single page. It’s […]
June 5th 2010
When Good Brands Behave Unethically Back in February, I pointed out Kellogg’s false health claims on Rice Krispies and Froot Loops. Specifically, during the worst flu scare in 50 years, Kellogg’s claimed Rice Krispies boosted immunity. They also claimed that Froot Loops were a good source of fiber. This was something I saw in the […]
June 4th 2010
The elderly population in the US is ready to zoom to 20%. According to the US government, the number of people over 65 in 2030 is projected to be twice as large as in 2000, growing from 35 million to 71.5 million and representing nearly 20 percent of the total US population. They Are Buying […]
June 3rd 2010
If you’re a personal injury lawyer in New York City, how do you cut through the clutter of competition? How about slightly self-conscious humor? Trolman Glaser & Lichtman did. It sounds like they’d do it again, too. Apparently, funny can get a personal injury law firm coverage in the New York Times. And funny can […]
June 2nd 2010
Yabba-Dabba-Sue, says Tampa Bay Online, covering the lawsuit filed by Terry Bollea, better known as Hulk Hogan. Watch the video below, and tell me if you’d want to be in the legal ring with this litigant. Post’s Flintstones cereal ad used a character that not only looks like the Hulkster, but goes by the similar-sounding […]
June 1st 2010
Just as Steve Martin in The Jerk was thrilled by the new phone book, I’m ebullient to have this year’s
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