June 9th 2010
This is the story of three talented, scrappy agencies who did great client work, and who each tried to transition to selling products instead of services and engagements. It represents one way that agencies are remaking their business models. Magic Hour In the 1990s when I met them, Magic Hour Communications was a group of […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.